In order to implement an email marketing strategy for your online business, the first things you need to do is to have a list of double opt-in subscribers to send your emails to.
Using double opt-in means that anyone who is on your list has clicked a link in an email they received from you verifying that they want to get emails from you. This protects you from spam complaints.
Is this sounds like way too much work? Don’t worry! There are fully automated systems that will do it all automatically. These systems are called autoresponders and there are several companies online that offer this service for a small monthly fee.
The basic concept of double opt-in works like this:
- You pick an autoresponder service and sign up. Once signed up you can create what is called a Web form (very easy to do, just a few clicks of a mouse. This too is automated). Once you’ve made the Webform it is placed on your Website.
- When someone goes to your Website they will see the Web form and, full of hope, opt-into your email list. This will trigger the autoresponder to start sending out emails in the order you’ve set up. Everyone on your list will get one email after another in order as soon as they opt-in.
Now, for some specifics. For one thing, how do you get people to actually sign up for your emails? The most effective way to do this is to lead them to sign up by offering them something of value if they do sign up.
Remember, “value” is a relative term. It doesn’t have to actually cost you anything, but it will have value to your Website visitor. Something like a free report on some topic related to the niche your Website is about will usually be enough.
Another thing to keep in mind is that if you take the time to build a large email list and take the time to build rapport with the people on your list, it’s like money in the bank.
Treat them right and that list can make you money with the push of a button for years to come. But just what do you have to do to treat them right? It’s more about what you don’t do than what you do.
For example, even though they’ve opted into your email list and agreed that they will receive emails from you, that doesn’t mean they want you to send them one sales pitch after another.
Send them quality information that can help them achieve their goals and they will learn to trust you. Then when you occasionally send out some pitch about a product or service that you think they might benefit from, they will be much more likely to buy the product and you can earn a commission.
The best email marketing strategy is to treat the people on your list like valuable and highly appreciated customers. Give them something of value and they will reward you. It’s a win /win.
Finding out how to drive the best online traffic to your Website is very important if you have an online business. Driving traffic to your Website is what makes your online business a business. You want to make money and the only way to do that is to get people coming to your Website to see what you have to offer.
There are several ways to drive traffic to your Website and make your online business a great success. The sooner you get the traffic you need the sooner you can start to make boatloads of cash with your online business.
You can do article marketing to drive traffic to you Website. Article marketing can make your Website at the top of the search engine results page and keep your Website there as long as you want. You just have to take care of your top standing and submit articles every week to keep ranking high. Press releases will also help you rank high quickly if you are launching a new product and need a lot of exposure right off the bat.
A press release is usually only good for a short period of time, that is why article marketing is better to keep you on top of the search engine results page. The press release will get you there, the articles will keep you there. So if you have a new product or some other important information you need to get out there then put out a press release to get the best online traffic.
You could also become a guest blogger on someone’s blog. Lots of people with blogs need other people to put quality content onto their blogs so they would welcome you as a guest blogger. Use this along with your press release and blog your way to more traffic. You will be helping the other person with the blog and you can include a back link to your own Website. This should increase your Website traffic exponentially.
If you pick the right blogger to help then you can get traffic that is extremely targeted to what it is that you offer. They would read what you had to say on the blog and then visit your Website. They would view you as an expert in your field because they saw you on the blog and be far more willing to try what you were selling than they would someone else’s product. Therefore you make the money not the other guy.
People are using the social networking sites to grow their online businesses more and more these days. Placing ads on Facebook or acquiring followers on twitter may be a great way to get more traffic to your Website. There are so many people who use the social networking sites on a daily basis that you could literally target millions of people with one ad. What would that do for your business? Sounds like money to me. Follow these suggestions to get the best online traffic coming to your Website.