In order to implement an email marketing strategy for your online business, the first things you need to do is to have a list of double opt-in subscribers to send your emails to.
Using double opt-in means that anyone who is on your list has clicked a link in an email they received from you verifying that they want to get emails from you. This protects you from spam complaints.
Is this sounds like way too much work? Don’t worry! There are fully automated systems that will do it all automatically. These systems are called autoresponders and there are several companies online that offer this service for a small monthly fee.
The basic concept of double opt-in works like this:
- You pick an autoresponder service and sign up. Once signed up you can create what is called a Web form (very easy to do, just a few clicks of a mouse. This too is automated). Once you’ve made the Webform it is placed on your Website.
- When someone goes to your Website they will see the Web form and, full of hope, opt-into your email list. This will trigger the autoresponder to start sending out emails in the order you’ve set up. Everyone on your list will get one email after another in order as soon as they opt-in.
Now, for some specifics. For one thing, how do you get people to actually sign up for your emails? The most effective way to do this is to lead them to sign up by offering them something of value if they do sign up.
Remember, “value” is a relative term. It doesn’t have to actually cost you anything, but it will have value to your Website visitor. Something like a free report on some topic related to the niche your Website is about will usually be enough.
Another thing to keep in mind is that if you take the time to build a large email list and take the time to build rapport with the people on your list, it’s like money in the bank.
Treat them right and that list can make you money with the push of a button for years to come. But just what do you have to do to treat them right? It’s more about what you don’t do than what you do.
For example, even though they’ve opted into your email list and agreed that they will receive emails from you, that doesn’t mean they want you to send them one sales pitch after another.
Send them quality information that can help them achieve their goals and they will learn to trust you. Then when you occasionally send out some pitch about a product or service that you think they might benefit from, they will be much more likely to buy the product and you can earn a commission.
The best email marketing strategy is to treat the people on your list like valuable and highly appreciated customers. Give them something of value and they will reward you. It’s a win /win.